Hubshots - The Unofficial Down Under Hubspot Podcast

008 - Buyer Beware versus Seller Beware

Informações:

Synopsis

Welcome to Episode 8 of HubShots! Recorded: Tuesday 24 November 2015 For show notes please visit: http://hubshots.com/episode-8/ In this episode we cover: Welcome Shot 1: Inbound Thought of the Week Daniel Pink: Information asymmetry where the seller has more information. Seller beware: Buyers have more power than ever to research and make decisions long before they reach out to a vendor. Buyer beware: Sellers have access to more details about your activity, demographics and habits than you can imagine. Shot 2: HubSpot Feature of the Week Create tracking url in tracking url builder and it gives you the AdWords template as well. HubSpot URL Builder with AdWords Template eg {lpurl}?ads_adid={adgroupid}&ads_cmpid={campaignid}&ads_creative={creative}&ads_kw={keyword}&ads_matchtype={matchtype}&ads_network={network}&ads_targetid={targetid}&utm_campaign=HubShots&utm_content=text&utm_medium=search&utm_source=ppc&utm_term=hubspot Shot 3: Challenge of the week Thanks to Brendon for sending in his challenge: Hu