Hubshots - The Unofficial Down Under Hubspot Podcast

Welcome to Episode 18 of HubShots! For show notes please visit: http://hubshots.com/episode-18/ Welcome This episode we’re focussing on what SEO really means these days, look at trends and mention a few updates around how to approach. SEO = remarkable content, promoted well Shot 1: Inbound Thought of the Week HOW TO USE MEDIA RELATIONS TO DRIVE SEO: GINI DIETRICH [IDEAS & EXPERIENCES] http://www.inbound.com/blog/gini-dietrich-ideas-and-experiences Action: look at slideshare and watch the video and implement 1item Shot 2: HubSpot feature/tip of the Week Smart content by Preferred Language – released in the last 24 hours. Supports over 130 languages: http://www.hubspot.com/product-updates/smart-content-tailor-visitor-experience-by-preferred-language Action: Great way to test..eg. in Australia you market to Chinese and you want to show them a specific call to action Shot 3: Challenge of the Week Not knowing where to start with SEO! Start with driving business outcomes – use AdWords to test your theories