Hubshots - The Unofficial Down Under Hubspot Podcast

Welcome to Episode 20 of HubShots! Recorded: Friday 12 February 2016 For show notes please visit: http://hubshots.com/episode-20/ Welcome: recorded live at the HubSpot Sydney Office #sydspot Shot 1: Inbound Thought of the Week HubSpot has a useful stats page, detailing some interesting data points around email marketing: http://www.hubspot.com/marketing-statistics#topic-email For example: 80.8% of users report reading email on mobile devices. (HubSpot) Campaign Monitor has a similar (but more up to date) list of stats: https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/ For example: Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. – Epsilon Email Institute 75% of Gmail’s 900M users access their accounts via mobile devices. –TechCrunch Shot 2: HubSpot feature/tip of the Week HubSpot’s email designer has a really cool feature for allowing ‘smart content’ – content