Taste Radio

What’s the point of PepsiCo’s new sub-line of prebiotic colas? Is it addressing genuine consumer demand for functional ingredients, or just riding the wellness wave? The hosts once again weigh in. They also highlight emerging shot brands gaining traction and take a closer look at how the viral “WaterTok” phenomenon may have influenced Keurig Dr Pepper’s acquisition of Dyla Brands. Show notes: 0:25: Take Two. Fun > Function. We Gotta Have More Ginger. Sturring The Pot. Thin Or Thick? Mike Takes A Hit. – The team kicks things off with behind-the-scenes banter, including a powdered drink spill mishap and Ray’s failed frother. The hosts dive into PepsiCo’s introduction of a prebiotic cola and debate its real consumer appeal, questioning whether health claims like “prebiotics” are more about marketing than meaningful function. They also discuss the rise of functional shot brands like GNGR Labs and Canada-based Slapp, and highlight Keurig Dr Pepper’s acquisition of Dyla Brands, the maker of Stur drink mixes. Ray pr