Eat Sleep Work Repeat

How Octopus Energy used culture to reach the top

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Synopsis

I’m often asked asked which company cultures I admire, especially as I tend to be critical of the culture inside tech firms. It’s easy to have good vibes in small firms but organisations who manage to deliver good culture at scale are the ones I’m most interested in. I often call out Nando’s or Octopus Energy.I was delighted to get the chance to talk to the CEO of Octopus Energy Group, Greg Jackson. I’ve often reflected that the best cultures seem to be codified and made explicit, but Octopus’s culture isn’t really defined by formal values, Jackson doesn’t pin it down to three or four words. Instead the culture has a vivid feeling but is loosely articulated, a tangible mix of trust, autonomy and a shared mission.Cultures are often defined by what they’re against as much as what they are for. Many companies give a laundry list of desirable attributes they strive for. There’s an organisation at the end of my street that has ‘excellence’ and ‘respect’ on its windows, but would any business claim to be built on