Compliance Perspectives

By Adam Turteltaub What if you had a compliance program and nobody noticed? It’s not likely. But what if you had a compliance program, and nobody understood what it did? That, sadly, is more than a bit of an ongoing problem. To take on that challenge we spoke with Carolina Santos de Silva, Head of Ethics & Compliance EMEA for Bridgestone EMEA and Pauline Blondet, Co-Owner and Chief Operating Officer of Upright Solutions. The two recently published the article “How to Sell Ethics and Compliance to your Organization” in the October issue of Ethikos. They persuasively argue in this podcast for compliance teams to think about their product, brand and having a robust message. Start with your product. Is it ethics, ethics and compliance, integrity? Think through which best defines what you are offering. Your brand is the image the compliance team communicates within the organization and what differentiates you from other departments. It needs to reflect the department’s message. From the brand will come a pit