Counsel To Counsel - Career Advice For Lawyers

Artificial intelligence is dramatically changing how legal services are marketed—and how clients find lawyers. In this episode, Steve Seckler speaks with Annie Stern, a seasoned digital marketing strategist, about what lawyers need to know to stay relevant in the AI era. Key Takeaways: AI tools like ChatGPT are reshaping how clients discover and vet lawyers, including those who rely heavily on referrals. A strong digital footprint—updated bios, accurate directories, and mentions on reputable sites—is now critical for visibility. Traditional SEO isn’t dead but must be complemented by AI-readiness strategies. Annie shares the top three things every solo or small firm lawyer should do today to ensure they're discoverable by AI. Resources & Contact: Learn more about Annie Stern’s work at RizeUp Media or email her at annie@rizeupmedia.com.