Adexchanger
There's No Such Thing As An Attribution Easy Button
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:50:00
- More information
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Synopsis
There are many misconceptions about ad measurement. But the biggest thing most marketers are wrongheaded about is in thinking there’s a single easy button for attribution. It simply doesn’t exist, says attribution expert Madan Bharadwaj, founder of measurement startup M^2.
