Rethink Retail

What does it take to bring authentic Korean traditional food to a global audience through e-commerce? David Polinchock chats with Ryan Kim, founder of Kim'C Market, a Korean food import business, to explore how personal experience sparked a mission to deliver healthier, artisanal products directly from Korean farmers. ⏱ Timestamps: [00:00] Ryan’s personal story: loss and health awakening [02:30] Starting an e-commerce brand with no prior experience [05:00] Sourcing authentic ingredients: visiting farmers in Korea [08:00] Educating customers on fermentation and product quality [11:00] Navigating marketing and growing a diverse customer base [14:00] The power of authenticity and direct relationships [17:00] Lessons learned and future plans for expansion