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Synopsis

This week on Screw It Just Do It, I sit down with one of the most recognisable names in ethical entrepreneurship – Rowena Bird, co-founder of Lush.From humble beginnings to running a cosmetics empire in 53 countries, Rowena’s journey is as raw and real as the ingredients in her products. But it wasn’t always bath bombs and billion-pound valuations. Before Lush came the painful collapse of their first business, Cosmetics to Go. They lost everything. And it was in the ashes of that failure that the true “screw it, just do it” moment was born.We talk about the value of growing organically, keeping control of your company, resisting investor temptation, and why they never compromised on ethics, even if it meant growing slower. If you’ve ever wondered how to scale a business with integrity, or what it takes to bounce back from losing it all - this episode is essential listening.Key Takeaways:How Lush was born from the ashes of a failed businessWhy Rowena used her credit card to relaunch instead of chasing investor