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Victoria Azubuike on Building Brands That Back Black Entrepreneurs

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Synopsis

If you’ve ever found yourself questioning whether there’s more to life than your 9-to-5, you need to hear this. In this bite-sized episode, I’m joined by the inspiring Victoria Azubuike, founder of The Us Group & She Who, who left behind a steady corporate career to build a mission-led business that’s now worked with over 3,000 young women across the UK. From building confidence to confronting imposter syndrome, this is a real, honest chat about doing the inner work, trusting your gut, and choosing purpose. This is the moment she decided to screw it – and just do it.Key Takeaways:Why feeling unfulfilled at work can be the start of something powerfulHow to prepare for the leap into entrepreneurshipThe mindset shift needed to turn fear into actionWhy mentorship and role models matter more than everBuilding a business that speaks to Gen Z values: diversity, inclusion, impact