Screw It, Just Do It | Alex Chisnall Chats With Ray Kelvin, Richard Reed, Steven Bartlett & Others Every Week. Alex Chisnall:

This week on Screw It Just DO It, I’m joined by Mark Rushmore, co-founder of SURI – Sustainable Rituals, the startup shaking up the electric toothbrush market by doing things differently.After a successful corporate career at Proctor and Gamble and Kellogg, Mark made the bold move to co-create a product that challenges fast-consumption culture with sustainability, smart design, and an obsession with customer experience. In this episode, Mark chats about what the startup grind is really like, from working with difficult suppliers, tackling complex product design, and getting things wrong before getting them right.We also talk about co-founder dynamics, building loyal communities, and why he believes values should be codified early on in any business. If you're building a purpose-driven consumer brand or looking to understand what it takes to go from idea to impact – this is the conversation you need.Key takeaways:Why product innovation starts with questioning the status quoHow to find (and keep) the right