Screw It, Just Do It | Alex Chisnall Chats With Ray Kelvin, Richard Reed, Steven Bartlett & Others Every Week. Alex Chisnall:

Ever thought about how one freezing-cold moment could change your entire career? That’s exactly what happened to Laura Fullerton. In this bite-sized episode, we dive into how Laura went from avoiding cold water like the plague to launching Monk - a smart ice bath company that’s gained backing from the likes of Anthony Joshua and James Watt.She didn’t just build a product. She created a movement in cold water therapy. We talk about making the jump from concept to physical product, navigating hardware challenges, and why clarity of vision is essential when scaling a brand. There’s plenty to take away whether you’re still at the ideas stage or actively scaling your business.Key Takeaways:Why personal pain points are the best business ideasBuilding a hardware product with no prior experienceThe biohacking boom and how Monk integrates wearable dataHow networking and clarity of purpose accelerated her funding and partnerships