Screw It, Just Do It | Alex Chisnall Chats With Ray Kelvin, Richard Reed, Steven Bartlett & Others Every Week. Alex Chisnall:

What happens when a business deal worth millions collapses overnight? Most founders would panic. John Caudwell pivoted. In this bite-sized episode of Screw It Just DO It, I revisit one of the boldest comeback stories I’ve heard on the show. John shares how losing a major Motorola distribution agreement became a defining moment that tested his leadership, resilience, and ability to outmanoeuvre giants. He explains how he secured Nokia as a partner, turned adversity into advantage, and ultimately scaled to dominate the mobile phone market. If you’re building a business and facing your own crisis point, this is the masterclass you didn’t know you needed.Key Takeaways:Strategic partnerships can make or break your growthBeing adaptable is non-negotiable when facing crisisVision and execution need to move quickly, especially under pressureNever let a loss define your next move. Use it to build something better