Screw It, Just Do It | Alex Chisnall Chats With Ray Kelvin, Richard Reed, Steven Bartlett & Others Every Week. Alex Chisnall:

This week’s Bite-sized Screw It Just DO It episode features a standout moment from my conversation with Al Barratt, the force behind Grenade. We cut straight into the bit where it all started to scale. Al shares how he moved Grenade from a niche protein shake brand into the UK’s best-selling snack bar. He didn’t throw money at it. He focused on brand equity, shelf space, and getting the timing right. If you’re looking to take your product out of a niche and into the mainstream, this episode will give you the blueprint.Key Takeaways:Why staying in a niche can limit your growthHow brand visibility and physical presence still matterThe importance of timing and adapting to consumer trendsWhat Grenade did differently to outperform major brands