Amazing If

How do you make sure your message gets heard—and acted on? In this Squiggly Careers Ask the Expert episode, Helen speaks with author and influence expert Steve Martin about the powerful role of the messenger in communication. Drawing on insights from his book Messengers, Steve explains how people respond differently depending on who delivers the message, and why understanding the difference between hard and soft messenger traits can transform your influence at work.Together, they talk about how you can be more effective in meetings, remote settings, and team communication—plus how to match the right message to the right messenger for maximum impact.⏱️ Timestamps00:00 Welcome to the Squiggly Careers Podcast01:00 Why the Messenger Matters as Much as the Message04:40 Trust vs Truth: How We Really Decide Who to Listen To07:20 Hard vs Soft Messengers (and When Each One Works Best)13:15 The Kevin Keegan Story: Choosing the Right Messenger15:20 Why Content Isn't Everything: Choosing the Right Voice16:30 A Better Way