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From Likable to Influential: The 3C Method [Social Intelligence Brief]

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Synopsis

Do people like you… but never seem to respect you? In this episode of Social Intelligence, AJ Harbinger and Johnny Dzubak reveal the hidden social trap of being “too agreeable.” While it might seem like the best way to build rapport, research shows that excessive agreeableness actually suppresses your influence, erodes your authenticity, and leads to burnout. You’ll learn why likability isn’t the goal—and how the Three C Model (Challenge, Curiosity, and Contrast) can transform your conversations into memorable, high-impact interactions that demand attention and build real connection. What to Listen For [00:00:00] Why being likable doesn't make you more influential [00:01:15] The hidden cost of being predictably agreeable: burnout and boredom [00:02:27] Why people won’t respect your time if you don’t value it first [00:04:00] Agreeableness suppresses authenticity—and makes others trust you less [00:04:37] The Harvard study: Why respectful disagreement builds stronger connection [00:06:28] The Three C Model fo