Studio Sherpas Podcast

444. Why I'm Building My Video Business to Sell Even Though I Don't Want To

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Synopsis

Ryan opens up about his nine-year journey of building the wrong kind of video business and his recent pivot toward creating something sellable. He shares candid insights about hitting seven figures, the challenges since 2020, and why he's now focused on packages over custom work while addressing a filmmaker's concerns about AI taking over the industry. Key Takeaways Building a business that can run without you creates more freedom than being the indispensable creative at the center of everything Package-based services with predictable pricing are more scalable and sellable than endless custom projects Position yourself as a strategic partner who offers workshops and thinking partnership, not just shooting and editing services AI won't replace filmmakers who differentiate themselves through strategy, storytelling, and client partnership rather than just technical execution In This Episode [00:00] Welcome to the show! [03:12] 10xFILMMAKER [04:46] New Goals for a New Season [14:05] Adjusting Your Direction [1