Dear Art Producer

“If you’re not prepared for that creative call, don’t take it.” Lisa Oropallo has been at Digitas for the last 18 years and was always an advocate for the best practices in the industry. Tune in for an interesting episode that covers industry changes as well as some seriously practical tips on online presence and how to show up for creative calls.   Key Takeaways [:30] Heather introduces Lisa Oropallo and asks her guest to talk about who she is, where she is from and how she stumbled into art production. [3:26] Lisa talks about how technology advances have reshaped the way work is done in the industry and what impact it has had on the work. [6:56] Lisa turns the tables and asks Heather how a bid monopolizes a photographer’s time. [7:16] Heather and Lisa discuss the evolving role photographers are asked to play in the creative process and the time requirements that have not been increased to accommodate for this additional workload. [10:22] The creative call and the treatment make or break a bid. [12:06] With