Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

AI Search is transforming how customers discover businesses, creating unprecedented opportunities for marketing leaders who understand its mechanics and implications.ChatGPT reached 5 billion visits last month. While Google still dominates at 105 billion visits, Semrush projects AI Search will overtake traditional search by 2028 — though our AI Search experts here at Exposure Ninja believe it's happening much faster.For switched-on businesses, AI Search represents a game-changing opportunity: these platforms break down complex queries and deliver personalised recommendations that traditional search simply cannot match.In this episode, we reveal:How AI search actually works — breaking complex queries into multiple searches and synthesising hundreds of sources for personalised answersWhy smaller businesses can outcompete giants — and we've real examples, including with our client, Golf Course Lawn, beating Amazon in fertiliser searchesKey differences between SEO and AI Search optimisation — why brand mentions a