Shelf Impactors Branding And Packaging Design

Shelf Impactors™ Podcast - SEASON 4 - EPISODE 2Embracing AIPodcast Hosts:Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Lisa and Mark explore the evolving role of AI in the creative industry, discussing past fears, current tools, and future implications. They emphasize the importance of embracing AI as a collaborative tool rather than a replacement, while also addressing concerns about authenticity, job displacement, and the need for ongoing adaptation in creative practices.Chapters/ Timestamps00:00 Embracing AI: A New Era in Creativity02:51 AI's Impact on Design and Craftsmanship05:47 AI in Education: A Double-Edged Sword08:47 The Evolution of AI Tools in Creative Industries11:40 AI as an Assistant: Enhancing Creativity14:43 The Future of Briefs: AI's Role in Client Communication19:14 The Role of AI in Creative Processes24:47 Navigating Creative Licensing and Ownership29:48 AI in Voiceover and Language Translation35:00 Future Perspectives on AI in Creativity#shel