2 Babes Talk Supply Chain

The biggest challenge in industrial manufacturing is customer acquisition and retention. When it comes to marketing in the traditional world of Industrial manufacturing many companies see marketing as a cost center rather than an investment. This means marketing budgets are given low priority, especially during a recession when in reality marketing should be at the forefront of any strategy because it will set you apart from your competitors and keep your brand top of mind. In the long run, this ends up being more expensive, since companies need to start from ground zero when the market picks up. Only some companies are realising that marketing is the key to future success - especially when trying to get through a revenue plateau. Christopher realised this was an issue and started helping more industrial companies with their marketing. His system focuses on creating momentum, producing value and building a community before launching a product or asking customers to buy. Consistency and the long play is what