Bottled In China

As consumer preferences shift towards healthier lifestyles, the non-alcoholic wine sector is poised for unprecedented growth. With the no- and low-alcohol drinks market expected to expand by over $4 billion by 2028, join us as we explore how innovative winemaking techniques and strategic insights are reshaping this industry with winemaker Duncan Shouler.In this episode, we dive deep into the fascinating world of non-alcoholic wines with Duncan Shouler, a renowned Director and Winemaking Consultant at Enobev Consulting. With a background in Marine Biology, Duncan's wine journey began in 2004, leading him to work with prestigious producers like Château Angelus and Giesen Wines, where he served as Chief Winemaker. Notably, Duncan was awarded Winemaker of the Year at the New Zealand International Wine Show in 2023 for his exceptional work with Giesen's wines.A pioneer in the non-alcoholic wine space, he played a key role in launching a best-selling collection of premium de-alcoholized wines in the USA and continu