Studio Sherpas Podcast

Liz Wilcox shares why every video professional needs an email list (even if they're just starting out) and provides practical, easy-to-implement strategies for using email marketing to create more predictable income without feeling salesy or spending hours crafting the perfect message. Key Takeaways Your email list is your "potential client list" - people don't buy when you sell, they buy when they're ready, and email keeps you top of mind until that moment Start with a simple lead magnet (like "5 Red Flags When Hiring a Videographer") that solves a specific problem for your ideal clients Be your authentic self in emails - even corporate clients appreciate working with real humans who show personality rather than stuffy, formal messaging Ask questions and get feedback from your email subscribers to help craft services and packages they actually want instead of guessing what might sell About Liz Wilcox The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small