The Urban Farm Podcast With Greg Peterson

252: Ed Vaccaro on Hydration for Outdoor Pets and Small AnimalsCreating a product for animals that also helps plants and then getting it to market.In this podcast:  We learn about the motivation to create an ingenious watering device for animals which directs discarded water into useful watering for plants. Ed Vaccaro shares more than just how his unique product works, he shares how he was able to get it onto store shelves and make a new business from a great idea. Ed grew up in northern California during the 70’s. His parents were in the flower business and his uncle was in the plant business. His relationship with his family and their businesses influenced the direction he took in life. A keen animal lover from early childhood, he joined the famed animal husbandry organization 4-H.After working in the solar industry for a while in the 80’s, he eventually went back to his roots and launched his own plant business.  He quickly won accounts with two large grocery store chains and opened a s