Coaching For Leaders

Kevin Evers: There’s Nothing Like This Kevin Evers is a Senior Editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He is the author of There’s Nothing Like This: The Strategic Genius of Taylor Swift*. You may love her music. You may not. You may think she’s a business genius…or perhaps no. But one thing is for sure, you cannot ignore Taylor Swift. In this conversation, Kevin and I explore Swift’s strategic approach and what every leader can learn from her success. Key Points Swift knows exactly her “job to be done” and delivers on it consistently. Swift treats her fans’ emotions and experiences with respect and they respond in kind. Andy Grove famously said that only the paranoid survive. It’s one of many traits that helps Swift stay successful. Swift’s transition to pop was promotion-focused rathe