Little Known Facts With Ilana Levine

Jeffrey Seller is an Tony Award-winning American theatrical producer best known for his work on Rent, Avenue Q, In the Heights, and Hamilton, as well as inventing Broadway’s first rush ticket and lottery ticket policies. After graduating from the University of Michigan in 1986, Jeffrey moved to New York City where he worked, as a publicist, booking agent, and producer. With his business partner Kevin McCollum he produced three Best Musical Tony Award-winning Broadway shows; Rent, Avenue Q, and In the Heights. With increasingly expensive Broadway ticket prices, Seller and McCollum invented Broadway’s first rush ticket policy early on in the production of Rent. The idea was to keep the show accessible for people “in their 20s and 30s, artists, Bohemians-the people for whom Jonathan Larson wrote the show.” A select number of front row tickets would be sold for $20 on a first come per-serve basis. Rush tickets became so popular that people began to sleep on the streets outside the theater to get a spot at the fro