Cmo Moves

The Evolution of Brand Leadership in Professional Services: From Creative Agency to Global ConsultancyIn this episode of Marketing Vanguard, host Jenny Rooney sits down with John Rudaizky, Global CMO of EY, to explore the evolving landscape of marketing in professional services. From pioneering brand transformation in consultancy to navigating the intersection of AI and creativity, discover how EY is reshaping client experiences through their new Studio Plus initiative. Whether you're a CMO looking to drive organizational change or a marketing leader interested in the future of brand building, this conversation offers valuable insights on leading through disruption and maintaining human connection in an increasingly tech-driven world.What You'll Learn:Why brand success starts from within—by inspiring employees firstHow EY’s “Better Questions” campaign reshaped its brand identityThe strategy behind EY’s transformation and “Shape the Future with Confidence”How Studio Plus blends creative and consulting for bett