Studio Sherpas Podcast

Mark Lebrun shares how he built a thriving YouTube channel that replaced his corporate income and now discusses strategies for video production businesses to leverage YouTube, create targeted offers, and use AI to work more efficiently while maintaining authentic connections with clients. Key Takeaways Create YouTube content that addresses specific pain points your ideal clients face, then naturally incorporate offers that solve those problems Instead of sending everyone to your homepage, build targeted landing pages for different niches and track which ones convert best • Experiment with lower-priced offers (like a $19 download or $1,000 virtual coaching session) to serve people who aren't ready for your premium services Use AI strategically for SEO optimization, content planning, and business strategy while maintaining your human touch for client relationships About Mark Lebrun Mark Lebrun is a Digital Influencer and Strategist, and the founder of Digital Influencer Co. — a creative powerhouse helping fai