Scaling Up Business Podcast

What makes an in-person event truly unforgettable and value-packed for the attendees?In this episode, Bill sits down with Eric Rozenberg to explore how the best companies use live meetings to create culture, drive alignment, and build momentum. Eric shares insights from producing events for Fortune 500 companies and global brands, and explains how thoughtful, strategic meetings aren’t a luxury, but a very important growth tool. If you're wondering whether to gather your team in person this year, this episode will help you make the call.Eric Rozenberg is an international event strategist, author of Before It’s Too Late, and founder of Event Business Formula. With more than two decades of experience creating events across six continents, Eric teaches leaders how to design live experiences that actually move the needle.Topics explored in this episode:(06:00) The Real ROI of In-Person EventsWhy meetings and conferences aren’t just about the content.The power of shared physical space to build trust and alignment(1