Company Of One With Dale Callahan

I am the kind of person you likes to hide. I would rather not have myself out there to be seen by all. I would rather do my job and go home. (Or at least that is how I was.) The idea of developing a personal brand has always felt like me selling myself, and a little slimy. But, I am now discovering that it is not slimy, but many of those who are preaching the need for a personal brand make it slimy. So, I want to take some time over the next few weeks to talk about your personal brand - why you need it and how to develop it. But first, why should you care. Branding Irons - Courtesy of Flickr Creative Commons - Tracey Adams[/featured-image]Click to ListenBeing Off the Grid (web) is RidiculousMany people, especially IT types, tell me they are ”off the grid,” meaning that I will not learn anything about them by searching on the web for their name. While that sounds like a good idea, the truth is they have limited their opportunities. Unless I am hiring certain kinds of work, I would not want to hire someone who