Company Of One With Dale Callahan

One of the biggest challenges with new businesses is they are slow to start. Once the decision is made - you must get products on the market as soon as possible. Seth Godin uses the term "SHIP IT" often. Seth is trying to say "It will never be perfect, you must ship product. Here in this audio and video I will walk you through the common sales path, I call the critical sales path, showing you how new companies really put products on the market and improve them along the way. "Creative Commons" by Luca Zanon is licensed under CC BY 2.0[/featured-image]Click to ListenKey MessagesSales are the CRITICAL part of the businessProcesses and products should evolve with salesNo sales = no businessTwo Major Failures in BusinessTrying to get perfect processes before you start.Never improving the processes after you start.Steps in the Critical Sales Path1st Sale - Critical to create momentum2nd Sale - Keep it going10th sale - you are beginning to learn what your customers REALLY want100th sale -