Adexchanger
Maybe Nielsen Is The Alternative Currency
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:53:09
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Informações:
Synopsis
The alternative currency bucket could use a rebrand. That referential and somewhat deferential phraseology – a reference to Nielsen – drives Peter Liguori, VideoAmp’s executive chairman, a little nuts. It stems, he argues, from the “absurd notion” that the TV industry “has almost 100% of its eggs in one basket.”
