Side Hustle Pro: Women Entrepreneurs | Black Women Business Owners | Solopreneurs

This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.In this episode she shares:How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launchingHow she strategically re-invested revenue from side hustling into her businesses How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 womenHighlights Include:00:00 Intro02:38 Navigating corporate America 11:30 Pitching to Sugarfina14:32 Launching Boss Women Media16:52 Monetizing the business & impactful collaboration27:43 Staying nimble and pivoting at the rig