2bobs - With David C. Baker And Blair Enns
The Waterfall of Differentiation
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:27:21
- More information
Informações:
Synopsis
When it comes to positioning, David is still seeing creative firms failing to answer three essential questions in the proper sequence: category, specialization, and then secondary differentiators (or qualifying characteristics).
