Service Design Show

It's time to continue our journey...In episode 1 of the Journey Management Playbook we pinpointed a key business challenge that we want to tackle. The focus of episode 2 was all about gathering qualitative and quantitative data to understand the 'what' and the 'why'.But now comes the big question: How do you transform all that valuable material into clear insights and identify the opportunities that will actually make a tangible impact, fast? Where should you even start to make sense of it all and prioritize your efforts?This is where the rubber meets the road, and it's exactly what we address in episode 3. We're diving into the crucial first steps of structuring and scoping. Just like in the past episodes, we're joined again by Tingting Lin from TheyDo, who shows us how to take our raw data and, with AI as our powerful co-pilot, quickly generate an initial, structured journey map.This episode helps you understand how to:Take your raw qualitative data (like survey responses or