Keen On

Revenge has become Donald Trump’s brand. That, at least, is the view of James Kimmel Jr, author of The Science of Revenge, who argues that revenge has become America’s “deadliest addiction”. When we feel wronged, he says, our pain centers activate, triggering dopamine-releasing reward circuits that create pleasure from fantasizing about retaliation. This neurological pattern mirrors classic forms of substance addiction, and explains everything from street violence to Trump's "revenge brand" politics. Kimmel contends that roughly 20% of people become compulsively vengeful, driving most societal violence throughout history. The antidote? FORGIVENESS, which neuroscience shows actually eliminates pain rather than just masking it. Kimmel’s provocative thesis suggests treating revenge like other addictions through public health approaches and potentially even pharmaceutical interventions. five key takeaways* Revenge is neurologically identical to drug addiction - Brain scans show that revenge-se