M&a Science

Ola Sars, Founder, CEO & Chairman of Soundtrack Your Brand In this episode of M&A Science, Ola Sars shares the story of his 20-year journey disrupting the music industry—first by co-founding Beats Music (later acquired by Apple), and now as the visionary behind Soundtrack Your Brand. Ola dives into the bold thesis that’s guided his career, why he’s pursuing a buyer-led M&A approach to consolidate a fragmented background music market, and how he’s turning legacy customer bases into scalable SaaS revenue. Things you will learn: How to turn a  product thesis into a long-term growth engine How Ola evaluates roll-up targets based on CAC and subscription quality What it takes to digitize a legacy industry with B2B SaaS Lessons from Beats Music, Apple, and Spotify on scaling and selling ______________________ This episode is sponsored by DealRoom! Turn your chaos into control. Tired of chasing updates across spreadsheets and email threads? Discover how DealRoom helps corporate development team