Side Hustle Pro: Women Entrepreneurs | Black Women Business Owners | Solopreneurs

463: From $300 Side Hustle to Seven-Figure Scent Empire

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Synopsis

This week in the guest chair we have Maekaeda Gibbons, Trinidad-born founder & CEO of Brown Sugar Babe, the cult-favorite fragrance and body-care brand whose body oils like Wild Card and Rich Auntie just keep selling out. In this episode she shares:Turning a $300 paycheck into a side hustle that now ships 10,000+ orders a month Her exact growth playbook: pop-ups at Atlanta’s Ponce City Market, a 20,000-member Facebook group, and influencer collaborations that went viral on the internetHow she approaches exploring various side hustle ideas as a multi passionate side hustlerHighlights Include:00:00 Intro06:00 Personal connection to scent09:00 Turning a business to a hobby15:00 Marketing strategies21:00 Financial growth and investment30:00 Importance of discipline in business40:00 Navigating debt46:00 Breaking the stigma around money53:00 Managing tariffs and business costs55:00 Tips for entrepreneursWatch episode 463 on YouTube and listen on all podcast appsLinks mentioned in this episodeBrown Sug