Scaling Up Business Podcast

What if the most powerful move you could make as a founder is to stop being the one doing it all?Today’s episode explores the mindset shift that turns your business from a job into a scalable, valuable system. Bill is joined by legendary entrepreneur and author Michael E. Gerber to discuss why strategically working on the business, not in it, is the single most important shift a founder can make. From designing scripts to building systems that run without you, Michael shares what it truly means to scale with intention.Michael E. Gerber is the author of the best-selling E-Myth Revisited and with over 28 other books, Michael has spent decades helping entrepreneurs turn chaos into structure and systems. His latest creation is The Dreaming Room, an immersive experience designed to help business owners redefine their business vision and create a roadmap for success.Topics explored in this episode:(02:45) The Origin of the E-Myth*How a chance encounter led Michael to uncover the hidden flaw in small businesses.(08: