Service Design Show

Have we, as the design field, contributed to the erosion of our social fabric over the last years...I had a big week recently. My daughter received the news about which high school she'll be attending next year. In the Netherlands, we have a lottery system for high schools; you list multiple options and hope fortune smiles upon you for your first choice. The second option on my daughter’s list involved a 45-minute bike ride, which is quite a journey, even by Dutch standards.A few weeks prior, we’d made that bike ride together to visit the school. Reflecting on those 45 minutes, it struck me.The experience is, of course, completely different when you make that journey alone compared to when you’re riding alongside your best friend to school.Suddenly, those 45 minutes take on a totally new meaning. So, in this case to make the journey more enjoyable, you don't have to redesign the roads, you need to design for connection.This got me thinking: What if we shifted our focus in design? What would happen if