Technobabble Podcast - Rbg

Online Reviews and the end of personal thought/opinion   History:   in 1999, three websites appeared on the internet and set in motion the new “social trend” of online reviews. RateItAll.com, Deja.com, and Epinions.com.   Dan, have you ever bought, played, or gone anywhere without consulting a review?   -According to Shopify.com 90% of customers' buying decisions are influenced by online reviews. -Anyone have examples of using online reviews? -Do you usually go with those reviews or not?   How consumers use online reviews: The most important thing to know, and businesses know this, is that the mental gab between reading a review and making a decision to purchase from a business is super small, and usually results in an immediate yes/no decision. (shopify) People will typically read 6 or less reviews before forming an opinion. So at least people will read some things, hopefully opposing reviews, before making a decision. Of course, there are people out there that only read positive reviews and make a decision,