Business Sustainability Radio Show

Burke Franklin, the brilliant mind behind a thriving software company, graces us with his presence to share a riveting story of business transformation and innovation. Discover the fascinating way Burke transitioned from a team of 30 to running his operations with virtually no in-house staff, all while maintaining efficiency and effectiveness. Gain insight into Burke's strategic shift from traditional software retail to embracing web-based applications, reducing overhead significantly. Listen as he unveils the secrets behind using online funnels and contractors to eliminate the need for a conventional sales team, while reflecting on the challenges of keeping his team aligned with new ideas, drawing from his experiences with Vistage.In this episode, we also venture into the modern world of subscription-based models, exploring the advantages of the Software as a Service (SaaS) approach. Understand how Burke navigated the transition to a recurring revenue model, enhancing product development flexibility and coll