Studio Sherpas Podcast

Lindsay Tjepkema, founder of Human Brands Win, shares her expertise on how video professionals can differentiate themselves through authentic storytelling and relationship building. She provides practical strategies for sharing your unique value without feeling "braggy" and explains why human connection remains your biggest competitive advantage in an AI world. Key Takeaways Your story isn't about bragging - it's about connecting with clients who share your values and helping them understand how you can solve their problems If you're uncomfortable telling your own story, let your clients tell it through conversations about their experience working with you LinkedIn and in-person events remain powerful channels for relationship building when you focus on adding value rather than selling Being intentional about your brand means answering key questions: Who do you serve? Why do you do this work? How are you helping people? About Lindsay Tjepkema Lindsay spent two decades in global B2B marketing leadership and