Road To Seven

“What you assume to be true becomes the lens through which you build your business.” – Shelagh CumminsIn this episode, Shelagh Cummins dives deep into the invisible forces shaping our businesses: assumptions. These unspoken, often unconscious beliefs about money, success, and identity can silently hold women entrepreneurs back from the growth and impact they’re meant to achieve.Shelagh explores how these assumptions form, how they influence everything from pricing to confidence, and how becoming aware of them is the first powerful step toward transformation. If you’ve ever felt stuck without knowing why, this episode will help you see your business through a new lens—and rewrite the story.What You’ll Learn in This Episode:How unexamined assumptions shape your business decisionsThe impact of inherited money beliefs on your pricing and growthWhy redefining success on your own terms is essentialSimple mindset shifts to help you move forward with clarity and confidenceHighlights00:00 – Unpacking Assumptions: The