Adexchanger
Straight Talk With Mediaocean CEO Bill Wise
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:51:43
- More information
Informações:
Synopsis
In 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category survived, but he’s sticking to his theory that pureplay SSPs are a thing of the past. Plus: An update on Mediaocean’s $550 million Innovid acquisition and Wise’s counterpoint to recent criticisms of The Trade Desk.
