Scaling Up Business Podcast

How can leaders create social contracts that foster true team accountability and shared success?In this episode, Bill and guest Keith Ferrazzi explore the importance of moving beyond traditional leadership towards a model of “teamship,” where teams hold themselves and each other accountable. Keith also shares insights about the power of vulnerability and candor, and practical exercises like the “stress test” to build high-performing teams. Keith Ferrazzi is a powerhouse thought leader and author who’s redefining how we connect and collaborate. His latest book is Never Lead Alone.Topics explored in this episode: (02:27) From Networking to Vulnerability* Vulnerability is the key to authentic relationships—even in business settings.(06:08) Building Co-Elevating Teams* The goal is not just psychological safety, but teams that push each other to succeed.(10:37) Practices That Change Culture* Teams need a social contract and regular “stress tests” to challenge each other productively.* Keith’s early expos