Service Design Show

I'm sure you recognize this...A stakeholders comes up with a new idea they want to explore, which you are highly skeptical about.Or take the opposite scenario where you see value in pursuing an opportunity but have a hard time getting your business stakeholders on board.The underlaying question in both situation is really how do you know which opportunities to pursue and which one are just a waste of time?Once we have the ability to predict the future this question will become irrelevant... but up to that point we have to rely on tools and frameworks that help us make educated guesses about the future.There's already many, many frameworks out there already that try to help you navigate theses kinds of strategic questions. All of these frameworks come with their pros and cons and should be used in different situations.But I'm pretty sure that you haven't yet come across the PRFAQ framework, at least I hadn't until I met Marcelo Calbucci, who recently wrote a book about it.So, why should you care about another