Studio Sherpas Podcast

Carter Hogan shares his journey from filmmaker to software founder and reveals why most video professionals don't actually have a lead generation problem - they have a lead nurturing problem. He breaks down practical ways to automate the "low-value activities" in your business so you can focus on the creative work that matters most. Key Takeaways Your leads need 7-8 touchpoints before they'll trust you enough to hire you - if you're not consistently staying in touch, you're leaving money on the table A simple monthly newsletter highlighting recent projects and how they solved client problems is the easiest way to nurture leads effectively Automating payment processes and follow-ups not only saves time but prevents thousands in unpaid invoices from slipping through the cracks Presenting a professional front through automated reminders and follow-ups makes clients feel like you have a full team, even if you're a solo operator About Carter Hogan Carter Hocan is the Co-founder and Owner of Vidlead, a video prod