The Jordan Harbinger Show

From makeup to merchandising: Rock legend Gene Simmons reveals the business strategy behind KISS' 50-year reign as a cultural phenomenon. What We Discuss with Gene Simmons: According to Gene Simmons of KISS fame, pursuing wealth isn't just about personal gain but about creating value and jobs for others. Like a stone thrown into a pond, he sees wealth creation rippling outward to benefit society, even when the wealthy person might not be particularly altruistic. Gene's metamorphosis from an impoverished immigrant child who had never seen television or tasted jam into a global rock star serves as a powerful metaphor for the American Dream's transformative potential. KISS' innovative approach to band sustainability focused on building devoted fan loyalty rather than chasing hit singles, creating what Gene describes as an "album band" culture. This strategy, like planting a tree rather than picking flowers, prioritized long-term growth over immediate success. Behind the makeup and theatrical persona, Gene re